"Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results."
~ Wikipedia, the free encyclopedia
Wikipedia makes it sound simple by using the word natural but notice in the parenthesis the word 'algorithmic.' There goes the simplicity. EMCS Web Marketing takes it back to simple for our clients. We have you fill out a questionnaire about your company, products, services and which part of your business you want the most concentration on.
There are many SEO methods to move a website up the 'Search Engine Ladder' and new methods are surfacing all the time. Here is a short list of some of the “Natural”, “White Hat” styles of Optimization we implement at EMCS Web Marketing:
- Installation of Google Analytics to track your website's performance. We generate reports and send them to you.
- Optimization of
- Content text
- Title tags
- Image tags
- Keywords
- Meta Information
- Footer tags
- etc.
- We work with your software platform to assure that your URLs are properly formatted for visitors and search engines.
This is a small list of the optimization we implement on each site we SEO. Before this list is put in place we do a great deal of research to identify the right combination of keywords, paraphrases and long tail keywords for your specific business concentration. We work with you to identify the 'Root' keywords that we can build on as a foundation to move your business higher on the 'Search Engine Ladder'.
Give us a call or contact us today and we can arrange a meeting to get your business closer to the Top. (570) 836-4560